About The Speaker
Max Lenderman has a pulse on the future so that you and your business can win today. Throughout his career as CCO, CMO and CEO at global ad agencies and fast-growing brands, Max has worked at the forefront of marketing’s evolution. His first book 15 years ago made the term “experiential marketing” part of a brand’s lexicon and is still considered “the best book on experiential marketing.” His second book presented outrageously effective marketing campaigns from around the world. And for the past decade, he has consulted Fortune 100 companies on the power of purpose in marketing – years before the term “brand purpose” became a must-have in business. He is also a well-known marketing voice in the world of web3, having launched one of the earliest web3 consulting agencies in early 2021. He is currently helping brands and businesses understand the “phygital” connections between digital and physical worlds that will be the next frontier of marketing and advertising. He is a columnist for Adweek and Campaign magazines, where he writes the “Into the Metaverse” column. He has spoken at major conferences like SXSW, Consensus, Forbes CMO Summit, Advertising Week, The Art of Marketing and X-Prize, as well as dozens of marketing conferences and company off-sites. Max is a masterful “explainer” and connecter. If you are interested in innovation, creativity and insight to unlock business growth and social impact, Max will help you look within and see around the corner. Columns in Adweek Columns in Campaign
Talking Points by Max Lenderman
THE PRINCIPLES AND PRACTICES OF WEB3 FOR BRANDS AND BUSINESS
Making experiences useful and beneficial with meaningful engagement, and how Brands are bringing their impact from the ‘why’ to the ‘how’
The truth, myths, and nuances behind Purpose, and the three ways that a brand or company can actualize its purpose: Storytelling, story-doing, and story-being.
Learn how the creators, influencers, and entrepreneurs are reshaping the marketing landscape, and what brands and companies can do right now to capitalize on the surge of physical and digital integration.
Web3 turbocharges the evolution of many trends, behaviors, and consumer expectations, and learning a solid understanding of the fundamentals of this developing space is essential for brands.