Just before Christmas in 1930, Albert Einstein, the renowned scientist, was en route from Europe to New York on a luxury ocean liner. A journalist aboard the ship seized the opportunity to interview the famous physicist, and to his delight,

The business landscape is constantly evolving, and for Arab CEOs, the second half of 2024 presents a unique set of opportunities and challenges. To not only navigate but thrive in this dynamic environment , a proactive and adaptable approach is essential.

Strategic Reframing: Overcoming Executive Myopia in the TUNA World   In today's rapidly evolving business landscape, characterized by volatility, uncertainty, complexity, and ambiguity (VUCA), executives face unprecedented challenges. Traditional strategic planning methods, often relying on linear projections and historical data, are ill-equipped