Lauren Robson

Head of Growth at JustPark and Growth Hacker

“Live and in-person”

About

Lauren Robson is the Head of Growth – Acquisition at JustPark, a leading parking app that helps drivers find and book parking spaces. She is responsible for driving user acquisition and retention across various channels, including SEO, PPC, email, social media, and referrals.

She previously worked as a Growth Marketing Manager at N26, a digital bank that offers mobile banking solutions. She helped launch N26 in the UK market and scaled its user base to over 200,000 customers in less than a year.

She has also worked as a Marketing Manager at Knauf Insulation and Business Solutions Europa, where she developed and executed marketing strategies for B2B and B2C segments.

She is passionate about growth hacking, data-driven marketing, and user-centric design. She loves experimenting with new ideas and tools to optimize growth performance and deliver value to customers.

Product Led Growth: A Framework for Growth

Do you want to grow your product faster and smarter? Do you want to learn how to leverage your product as the main driver of growth? Do you want to discover how to align your product development, marketing, sales, and customer success teams around a common growth goal?

If you answered yes to any of these questions, then this talk is for you.

In this talk, you will learn how to:

• Recognize and build high-performing loops by understanding the entire landscape of your growth channels, including viral, paid, content, and sales
• Compare product-led growth vs. sales-led growth and identify which one suits your business model best
• Use user research to identify and improve growth opportunities and product-market fit
• Implement product-led growth best practices to establish a strong growth process
• Scale your product-led growth strategy with a data-driven approach