Michael Porter is a Harvard Business School professor and expert in competitive strategy. His work helps companies identify and maintain their competitive advantage by making deliberate choices about where to compete and how to differentiate themselves from competitors. Porter emphasizes creating a strategy that leverages a company's unique strengths and weaknesses while considering external opportunities and threats. His five forces framework is used to analyze industry competition, allowing companies to position themselves for success. Porter's work has had a profound impact on the field of business strategy, improving competitiveness and profitability for many companies.

Costas Markides is a globally recognized academic and consultant who specializes in strategic innovation, business model innovation, and organizational design. He has authored several books and articles on these topics and is a professor of strategy and entrepreneurship at the London Business School. He is also a frequent speaker at conferences and seminars, helping businesses identify and implement effective growth strategies.

Roger Martin is a Canadian professor and business thinker who is best known for his work on integrative thinking. He has taught at the Rotman School of Management at the University of Toronto and has been a consultant to various companies and organizations. His approach to problem-solving emphasizes bringing seemingly opposing ideas and perspectives together in order to find innovative solutions. Martin has also written several books on management and leadership, including "The Opposable Mind" and "Playing to Win." He is considered a leading authority on strategy and design thinking.

Jeroen De Flander is a renowned speaker, mentor, and author who specializes in strategy execution and leadership development. He has helped numerous companies and individuals achieve their goals by delivering effective training and coaching sessions. His training programs focus on cultivating a winning mindset and empowering individuals to take action toward achieving their objectives. Jeroen continues to inspire and motivate others through his books, podcasts, and online courses. He is passionate about helping people unlock their full potential and reach their personal and professional aspirations.