Michael Porter

Michael Porter is a Harvard Business School professor and expert in competitive strategy. His work helps companies identify and maintain their competitive advantage by making deliberate choices about where to compete and how to differentiate themselves from competitors. Porter emphasizes creating a strategy that leverages a company's unique strengths and weaknesses while considering external opportunities and threats. His five forces framework is used to analyze industry competition, allowing companies to position themselves for success. Porter's work has had a profound impact on the field of business strategy, improving competitiveness and profitability for many companies.