About The Speaker


  • Norm Smallwood is a partner and co-founder of The RBL Group.
  • His research and consulting focus on helping organizations increase business value by building organization, leadership, and people capabilities that measurably impact market value.
  • Norm has co-authored eight books: Real-Time Strategy, Results-Based Leadership, How Leaders Build Value, Change Champions Field Guide, Leadership Brand, Leadership Code, Leadership Sustainability and Agile Talent.
  • He has published more than a hundred articles in leading journals and newspapers including Harvard Business Review, Washington Post, Forbes and Financial Times.
  • In 2010, the Harvard Business Review recognized Norm as doing “innovative and ground-breaking work on effective leadership.”
  • In January of 2019, Norm joined the board of HRCI
  • Norm is a faculty member in executive education at the University of Michigan in the Ross School of Management


The leader’s responsibility to deliver results across all levels


Anyone can build generic leaders. Building differentiated leaders starts with understanding what investors and customers expect from your business. Dave AND NORM’S outside-in methodology helps you prioritize and build the leaders your stakeholders depend on for results.

  • Dave Ulrich
    • Why human capability matters
    • Why leadership
    • What are trends in the leadership code
  • Norm Smallwood:
    • How to build a leadership brand
    • How to invest in and build leadership
    • How to ensure leadership reputation