About

Brian Piper is an author, speaker, and consultant. He is the Director of Content Strategy and Assessment at the University of Rochester and has been optimizing digital content since 1996. He has created online training programs for hundreds of companies including Xerox, L3Harris, IBM, and Volvo. He has spent the last 7 years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into Web3, community building, NFTs, and social tokens. He recently co-authored the second edition of Epic Content Marketing with Joe Pulizzi.

Brian has presented and delivered workshops at numerous conferences including Content Marketing World, ContentTECH, PRSA Icon, NFTNYC, and NFT London. He is a board member of the Higher Education Web Professionals Association and a mentor for the Content Marketing Institute.

CONTENT, CONTEXT, & CONSUMER: CONNECTIONS IN A POST-SCREEN WORLD.

• Defining Contextual Campaigns: Trends & Drivers:

Contextual marketing as a world of possibilities that don’t exist with one-way marketing or advertising.

• Contextual Marketing: The Rewards and the Risks:

Customers interacting with brands before, during, and after their purchase experiences carries insights far beyond marketing.

• Strategically Planning Contextual Campaigns:

Leading the strategy along with the customer journey and experiencing the value exchange between brand and customer, and how technology and data will support that vision and its execution.

• The Future: Next Practices & Recommendations:

Marketing’s future will be based on experience, service, and utility, and to thrive and differentiate, brands must evolve from Content to Context to Connection.