John Riker is the Managing Director of Blue Ocean Strategy Initiative Centre Limited and Co-Director of INSEAD Blue Ocean Strategy Institute. He specializes in the corporate sector application and research of Blue Ocean Strategy, studying factors such as organizational culture, systems, processes, and leadership behaviors. Riker advocates for companies to focus on creating uncontested market spaces and uniqueness rather than competition-based strategies to increase growth and profitability. He provides guidance to businesses looking to develop a Blue Ocean Strategy and is a valuable asset for companies seeking to execute effective business strategies.