Moving From Best Practices To The Next Trends
It is no longer sufﬁcient to do the same things as the competition. Instead, you always need to keep looking for the next way to serve your customer better by working more effectively, efﬁciently, and sustainably. You will not ﬁnd this 'next practice' within your department or organization. Therefore, let yourself be inspired by the top marketing gurus from around the world.